PT Amerta Indah Otsuka


Fast Moving Consumer Goods (FMCG)

Alamat perusahaan

Jl. Raya Siliwangi Km 28, Dewa Kutajaya, Kecamatan Cicurug, Kab Sukabumi 43359


Logo Perusahaan PT Amerta Indah Otsuka

Head Of Above The Line Marketing

Jakarta, DKI Jakarta

Dilihat oleh 192 orang
Dilamar oleh 151 orang

Gaji yang ditawarkan

Gaji Negosiasi

Tingkat Pekerjaan

Fungsi Pekerjaan

Manajemen Merek

Jenis Pekerjaan

Persyaratan wajib

  • Sarjana
  • Min. IPK 3
  • Min. pengalaman 5 tahun

About The Role

Head of Above the Line (ATL) Marketing Pocari Sweat will lead all communication for Pocari Sweat through a powerful and innovative marketing campaigns. This role requires strong agility with a strong analytical, creative-mind, and good skills of visual communications.


  • Responsible to translate brand strategies into innovative marketing activities that help brand to create powerful campaign
  • Oversees the production of all marketing campaigns and promotional materials, including to ensure all campaigns are delivered on time and within budget
  • Working closely with cross-functional teams within Pocari Sweat team: including Digital, BTL, sales┬áteam┬áto ensure campaign works well
  • Leading communication with creative agency and collaboration with external partners that support the campaign: Media, and Digital Agencies to produce effective marketing campaigns


  • Bachelor/ Master degree in marketing, communications, or related fields from reputable universities
  • Minimum 5 years of professional experience in marketing from FMCG companies/creative agencies are preferred
  • Involved into at least 3 TVCs/campaigns per year, is preferred
  • Highly passionate for creative world, not limited to campaigns, but also digital trends, market trends, etc.
  • Good command, written and verbal, in English and Indonesian